Clear glass bottle for maple syrup packaging

Clear glass bottle for maple syrup packaging

In the competitive syrup industry, a welcoming brand image is key to success. There are many aspects of branding, and here we’ll explore syrup packaging in detail. Read on to learn the basics of maple syrup packaging and find suitable glass bottles for your business.

The Best Packaging Options for Maple Syrup

Attractive packaging is surely important to your syrup business, but as syrup is a food product, there are other crucial considerations concerning the bottle. Maple syrup packaging must protect the product from contamination. We explore the common choices of syrup businesses in the sections below to help you find gorgeous, safe packaging.

Glass Bottles vs. Plastic

Maple syrup businesses have historically used one of three packaging options for their products: glass bottles, plastic bottles or jugs, and metal cans. The latter of these three has seen scrutiny over contamination, so modern syrup makers use either glass or plastic.

Between glass and plastic bottles, glass is the superior material for packaging syrup. This is evident in the fact that glass seals off oxygen, whereas oxygen can pass through plastic. A maple syrup’s quality is graded based on a metric called light transmission, and because of plastic’s permeability to oxygen, the light transmission degrades. To be precise, a 2020 study by the University of Vermont found that light transmission decreases by 2.6% per month when maple syrup is stored in HDPE plastic.

Choosing the Right Glass Bottle for your Syrup

Color is a big deal in the syrup industry; knowledgeable consumers can gauge the quality of the product based on its color. Again, this ties back to light transmission. If your business prides its syrup on its purity, consider clear glass packaging that proves your product is pristine.

As you think about the best bottles for your maple syrup, you may wonder about the tiny handles often found on syrup jugs. Generally, these are functionally useless; most modern syrup jars fit in the palm of the hand. Consumers can often maneuver even the larger jugs just fine without the handle. Despite the lack of function, the small handle may prove useful in packaging design and marketing. The handle is a callback to old and traditional syrup production, so consider this feature if it supports your brand.