Creating effective digital Point of Sale Materials (POSM) is crucial for brands looking to enhance their visibility and selling power at retail locations. With rapid advancements in technology and the growing emphasis on personalized marketing, custom designs are more important than ever. This article explores the steps necessary to create impactful digital POSM custom designs, supported by relevant statistics.
Digital POSM refers to any promotional material displayed in physical retail environments that is designed to attract customer attention and drive sales. According to a Retail Dive report, 68% of consumers make their purchasing decisions in-store, underscoring the importance of effective POSM.
Custom designs offer a tailored approach that resonates with target audiences. A survey by Statista found that personalized marketing can yield a 20% increase in sales. By aligning POSM designs with consumer preferences and brand identity, businesses can significantly enhance engagement.
Before diving into the design process, it's crucial to define your objectives. Are you looking to promote a new product, boost brand awareness, or clear out seasonal inventory? A clear goal will guide the design and messaging. According to HubSpot, 80% of marketers believe that goal-setting is essential for achieving success.
Your target audience plays a significant role in shaping your design. Utilize data analytics tools to gather insights about your audience's preferences. MarketingProfs states that brands targeting well-defined segments achieve 30% higher ROI on their campaigns.
Digital POSM can take various forms such as videos, advertisements, banners, and social media posts. According to a WordStream study, visual content is 40 times more likely to be shared on social media than other types of content, making it essential to leverage engaging formats.
The visual aspect of your POSM is paramount. Ensure you use high-quality images and graphics that align with your brand's identity. Research shows that color can increase brand recognition by up to 80% (Entrepreneur).
With over 54% of global web traffic coming from mobile devices, optimizing POSM for mobile viewing is non-negotiable. A study by Impact BND found that nearly 70% of mobile searches lead to action within one hour, highlighting the need for a seamless mobile experience.
Creating effective POSM is an iterative process. Employ A/B testing to evaluate which designs resonate best with your target audience. According to Optimizely, businesses that use A/B testing can improve conversion rates by up to 300%.
Creating effective digital POSM custom designs requires a clear understanding of goals, audience, format, graphics, mobile optimization, and the willingness to adapt based on feedback. Adhering to these principles based on solid statistical evidence will not only enhance brand visibility but also improve overall sales performance.
Contact us to discuss your requirements of Digital POSM custom, POSM Campaign Management, Oem Island Display. Our experienced sales team can help you identify the options that best suit your needs.